Dubai: UAE’s ‘100 Million Meals’ Ramadan advertising marketing campaign, which objectives to provide meals parcels to disadvantaged communities all through 20 nations throughout the Middle East, Asia, and Africa, has achieved 78 per cent of its aim all through the primary week of its launch.
The advertising marketing campaign raised over Dh78 million, equal to providing larger than 78 million meals, as giant donations proceed to pour in from folks, corporations and entities in and out of doorways the UAE.
Meals distribution has already begun in a quantity of nations along with Jordan, Egypt and Pakistan. Organised by the Mohammad Bin Rashid Al Maktoum Worldwide Initiatives (MBRGI), the advertising marketing campaign objectives to secure meals parcels that permit disadvantaged households and other people to prepare their very personal meals all through Ramadan.
Every Dh1 donated helps current one meal for beneficiaries in centered nations along with Sudan, Lebanon, Jordan, Syria, Sierra Leone, Ghana, Pakistan, Egypt, Palestine, Bangladesh, Tanzania and Angola.
Mohammad Al Gergawi, Minister of Cabinet Affairs and secretary-general of MBRGI, talked about: “Raising more than half of the targeted donations in less than a week since the launch of the campaign reflects the keenness of the UAE community — with all its segments and companies — to support the country’s humanitarian efforts to provide relief to people in need across the world.”
He added: “As part of our role at MBRGI, we responded to the overwhelming donations by immediately starting the food distribution process in several countries, in collaboration with the United Nations World Food Programme and the Food Banking Regional Network.”
The World Meals Programme will help current 20 per cent of the advertising marketing campaign’s meals parcels to refugee camps in Palestine, Jordan, and Bangladesh, whereas the Meals Banking Regional Neighborhood is securing meals parcels to concentrate on groups in 13 of the centered 20 nations.
In collaboration with worldwide and native companions, MBRGI is working to ensure meals parcels attain to the parents most in need of assist. Beneficiaries are acknowledged based mostly totally on appropriate, updated and built-in databases.
Donations began pouring in all through the primary hours of the launch announcement by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Inside decrease than per week from its launch, the advertising marketing campaign has attracted overwhelming response all through digital platforms, social media, and on the spot messaging capabilities.
As an example, Dar Al Ber Society, one of many first charities established throughout the UAE, donated Dh20 million to the ‘100 Million Meals’ advertising marketing campaign, it was launched on Saturday.
Mohammed Souhil Al Muhairi, Govt Director, Dar Al Ber Society, talked about: “The 100 Million Meals campaign embodies the UAE’s commitment to its core values of giving, especially during Ramadan, the month of goodness, righteousness, and charity. The UAE plays a significant humanitarian role globally, and the vision and directives of our leadership has paved the way for an effective and sustainable implementation of philanthropy.”
Folks and firms can donate in 4 strategies: on the advertising marketing campaign’s web page www.100millionmeals.ae; by way of making a change to the designated checking account by means of Dubai Islamic Monetary establishment (AE08 0240 0015 2097 7815 201); by sending “Meal” by SMS on the specified UAE numbers (Du or Etisalat) listed on the net web site; by contacting the advertising marketing campaign title centre on the toll-free amount 8004999.
The advertising marketing campaign is part of UAE’s contribution to world efforts to combat hunger and malnutrition, exacerbated by the outbreak of COVID-19. As we converse, larger than 52 million people throughout the MENA space are undernourished, and most of them girls and youngsters.
The ‘100 Million Meals’ advertising marketing campaign is an progress of 2020s domestically held ‘10 Million Meals’ advertising marketing campaign that empowered COVID-19-hit communities all through the UAE. The advertising marketing campaign will current meals assist to in all probability essentially the most weak populations all through 20 nations throughout the Middle East, Africa and Asia.
Dr Ahmad Bin Abdul Aziz Al Haddad, Grand Mufti and Director of the Ifta Division of the Islamic Affairs and Charitable Actions Division in Dubai (IACAD), issued a fatwa [religious ruling] permitting the charge of cash varieties of zakat to purchase meals parcels for the ‘100 Million Meals’ advertising marketing campaign.
Moreover on Saturday, it was launched that the UN World Meals Programme (WFP) will ship very important meals assist to beneficiaries in Palestine and in refugee camps in Jordan and Bangladesh, over the next six weeks, as an element of its operate throughout the advertising marketing campaign.
Beneath a strategic partnership with MBRGI, collectively WFP estimates to feed spherical 200,000 beneficiaries throughout the three priority nations of Jordan, Bangladesh and Palestine by means of money transfers and cash vouchers raised from the advertising marketing campaign.
All through the current context and challenges confronted, the utilization of cash and vouchers, equipped with biometric identification, has confirmed to maximise meals security outcomes among the many many aim inhabitants. These channels help beneficiaries secure entry to a varied and nutritious meals routine, affording them the choice to select priority desires, and presenting benefits to every purchaser and vendor by injecting capital into native markets and economies.
Abdel Mageed Yahia, director of WFP office throughout the UAE and advisor to the GCC, talked about: “This initiative could not come at a more pressing time. Hunger is soaring around the world — driven by conflict, climate shocks and the impact of COVID-19. Today, more than 270 million people face life-threatening levels of hunger. We are watching a catastrophe unfold before our eyes and we must all step up to fight back. Once again, the extraordinary leadership and generosity of [Sheikh Mohammed] is setting an example to the world.”
MBRGI will even coordinate with the Meals Banking Regional Neighborhood and native humanitarian organisations in beneficiary nations to ship meals parcels to the doorsteps of weak folks and households.